Price Superstores

Located at the famous Ikota shopping complex, VGC, Lekki, Lagos with over 50 supermarkets as immediate location competitors, Price Superstores aims to be customers’ supermarket of choice when shopping within the Lekki-Ajah axis. Price took a colossal step towards achieving this objective by expanding business capacity and asset; acquiring about the largest shop space the complex could offer.

The Brief:

Having acknowledged the DSR integrated business solutions platform, Price Superstores asked DSR to develop a holistic business and brand solution that will aid their decision for business expansion and rebrand project. DSR were to create revitalized identity with differentiated proposition that will reposition the brand, so that it expresses a fresh customer experience that will deliver absolute competitive advantage.

The Solution:

Our solution started by primarily adopting a structured and comprehensive approach, carrying out thorough brand auditing, competitors’ analysis and market research. We matched business strategy with brand strategy, discovering a more wholesome brand proposition and developed a new positioning, focused around functional and emotional value elements like: lower prices, convenience, verities and experience. Having documented a researched and insightful brand strategy which inspired a fresh brand identity,aligned with online brand development transitioned Price Superstore in to winning edge position; where it took shoppers on a customer journey experience that delivered a mix of everything needed, all at one stop.

The Result:

Following the launching of the rebranded Price Superstores, with captivating communications that expressed the new identity, the applied proposition, strategy and new positioning has proven to be a massive success with both the team at Price and their customers. Sales record tremendously increased, visibility was achieved and Price Superstores keeps becoming the brand on every ones lips.

What we did:

  • Strategy & Business Development
  • Brand Identity
  • Brand Strategy
  • Brand Application/Communication
  • E- Commerce Website Development
  • Sector:

  • Information Technology