Chicken King


The Brief:

Chicken King ready to launch into the saturated and fiercely competitive fast food industry contacted DSR to help create a brand identity and interior design concept that will deliver quality customer experience in tune with their value proposition.

The Solution:

The project team at DSR after rigorous industry trend analysis and competition audit came up with strategic and creative design solutions that captured the Chicken King Brand identity. We designed and applied dynamic interior concept that was; warm, colorful, vibrant and fast. More to that was a functional see through space layout design that allowed customers watch, observe and experience food production very much to their delight.

The Result:

The designed identity produced a sensational look and feel that greatly influenced brand positioning, with the interior concept and design delivering both intrinsic and extrinsic value; assuring food production quality, aiding speed of service delivery, engaging customer experience and as well providing environment and vibrant internal ambience that expresses proposition and personality.

What we did:

  • Brand Identity
  • Brand Application
  • Brand Interior Design
  • Sector:

  • Fast Food Restaurant